Campaigns

Channel Campaigns

Channel Campaigns is a self-service advertising plugin for PlayHub. It allows creators to promote their channels and videos through targeted, wallet-funded advertising campaigns.

Main Features

• Promote an entire channel or a specific video.
• Optimize campaigns for channel visits, video views, or subscribers.
• Support for CPM, CPC, and CPV billing models.
• Configure total budgets, daily budgets, bids, and schedules.
• Target audiences by country, language, interests, and device type.
• Display sponsored campaigns on Home, Trending, and Up Next.
• Track impressions, clicks, qualified views, conversions, CTR, and spending.
• Save campaigns as drafts or submit them for administrator approval.
• Pause, resume, cancel, reject, suspend, or complete campaigns.
• Fund campaigns directly from the creator's PlayHub wallet.
• Automatically refund unused campaign funds when applicable.
• Protect campaign events with duplicate and viewability controls.
• Notify creators about approvals, status changes, results, and completion.
• Provide administrators with moderation and performance controls.
• Use the active PlayHub currency and Currency Manager formatting.

How It Works

Creators select what they want to promote, choose a campaign objective, define their audience, set a bid and budget, and fund the campaign using their PlayHub wallet. Campaigns can be reviewed by an administrator before sponsored delivery begins.

Approved campaigns are displayed in the enabled website placements. The campaign budget is charged according to the selected CPM, CPC, or CPV billing model while performance is reported in Creator Studio.

Administrator Controls

Administrators can configure campaign availability, placement options, budget limits, qualified-view requirements, approval rules, and notifications. They can also review submissions, approve or reject campaigns, pause delivery, and monitor campaign performance.

Requirements

• PlayHub 0.9.10 or newer
• PHP 8.3 or newer
• PHP JSON extension